campaigns and presentations

MARK MORRIS DANCE GROUP CREATIVE BRIEF

This comprehensive plan was created to address the key issue of lacking overall brand awareness and a “wow factor.” This final poster presentation came about as a result of an Arts Leadership and Entrepreneurship class, “Audiences, Community, Programs and Marketing in Arts Organizations.” The presentation above was part of a verbal presentation given to mock stakeholders.

MARK MORRIS DANCE GROUP MARKETING REVAMP

This marketing revamp was created to redesign various marketing efforts from the Mark Morris Dance Group that lacked an overall, cohesive brand image. The above presentation was presented as part of an Arts Leadership and Entrepreneurship class, “Audiences, Community, Programs and Marketing in Arts Organizations.”

MAGNOLIA NUTRITION: ADVERTISING OVERVIEW AND REVAMP

This advertising revamp and overview was created to redesign various marketing efforts from Magnolia Nutrition, as well as audit the current advertising strategies. The above presentation was presented as part of a Strategic Communication class, “Advertising.” This presentation was the culminating product of a semester’s worth of research.

FORMAT FORT WORTH: FITNESS AND PUBLIC RELATIONS

This comprehensive presentation was created to investigate the public relations of Format Fort Worth, a fitness boutique located in Fort Worth, TX. The above presentation was presented as part of a Strategic Communication class, “Public Relations.” The presentation was a part of a larger assignment, presented at the culmination of the class.